The cheerleaders for neoliberalism work hard to normalize dominant institutions and relations of power through a vocabulary and public pedagogy that create market-driven subjects, modes of consciousness, and ways of understanding the world that promote accommodation, quietism and passivity.
Henry GirouxThat generation really has to fight for a new political language, social movements, and alliances with students from other countries. They have to convince labor, parents, and the general public that the fight over higher education is a fight that benefits everyone in a sustainable democracy and not just faculty and students.
Henry GirouxWhere neoliberalism thrives is in having done something that we haven't seen before. There is a merging of culture, politics, and power under neoliberalism that's unprecedented. They control the cultural apparatuses. And what I mean by "cultural apparatuses" is all those institutions that are about the production of knowledge, values, dispositions, and subjectivities. They control them.
Henry Giroux