If old consumers were assumed to be passive, then new consumers are active. If old consumers were predictable and stayed where you told them, then new consumers are migratory, showing a declining loyalty to networks or media. If old consumers were isolated individuals, then new consumers are more socially connected. If the work of media consumers was once silent and invisible, then new consumers are now noisy and public.
Henry Jenkins...Fan fiction is a way of the culture repairing the damage done in a system where contemporary myths are owned by corporations instead of owned by the folk.
Henry JenkinsIn a hunting society, children play with bows and arrows. In an information society, children play with information
Henry JenkinsPiracy often reflects market failures on the part of producers rather than moral failures on the part of consumers.
Henry Jenkins