In a hunting society, children play with bows and arrows. In an information society, children play with information
Henry JenkinsHello. My name is Henry. I am a fan. Somewhere in the late 1980sā, I got tired of people telling me to get a life. I wrote a book instead
Henry JenkinsAlthough we've used the concept brand communities a couple of times, it's important to reiterate that communities aren't created, they are courted. Most brands will need to court a range of different communities and travel across pools, webs, and hubs if they want to reach the full range of desired consumers.
Henry JenkinsFandom, after all, is born of a balance between fascination and frustration: if media content didn't fascinate us, there would be no desire to engage with it; but if it didn't frustrate us on some level, there would be no drive to rewrite or remake it.
Henry Jenkins