Humans do not engage in activities that are meaningless. If you think you see people doing things you find meaningless, look again and try to understand what the activities mean for them.
Henry JenkinsThe key is to produce something that both pulls people together and gives them something to do.
Henry JenkinsFandom, after all, is born of a balance between fascination and frustration: if media content didn't fascinate us, there would be no desire to engage with it; but if it didn't frustrate us on some level, there would be no drive to rewrite or remake it.
Henry JenkinsPiracy often reflects market failures on the part of producers rather than moral failures on the part of consumers.
Henry Jenkins