...Fan fiction is a way of the culture repairing the damage done in a system where contemporary myths are owned by corporations instead of owned by the folk.
Henry JenkinsIf old consumers were assumed to be passive, then new consumers are active. If old consumers were predictable and stayed where you told them, then new consumers are migratory, showing a declining loyalty to networks or media. If old consumers were isolated individuals, then new consumers are more socially connected. If the work of media consumers was once silent and invisible, then new consumers are now noisy and public.
Henry JenkinsThe key is to produce something that both pulls people together and gives them something to do.
Henry JenkinsThe worst thing a kid can say about homework is that it is too hard. The worst thing a kid can say about a game is it's too easy.
Henry Jenkins