The key is to produce something that both pulls people together and gives them something to do.

Hello. My name is Henry. I am a fan. Somewhere in the late 1980s’, I got tired of people telling me to get a life. I wrote a book instead

From American Idol to The Matrix participatory media - where old and new media converge by involving fans - is influencing our culture by creating new forms of interactive storytelling. Yet by enabling people to participate in such various media they can converge as a crowd to alter the story to create new modes of engagement, some not necessarily endorsed by the creator - or the brands that back them.

Humans do not engage in activities that are meaningless. If you think you see people doing things you find meaningless, look again and try to understand what the activities mean for them.

Piracy often reflects market failures on the part of producers rather than moral failures on the part of consumers.

The worst thing a kid can say about homework is that it is too hard. The worst thing a kid can say about a game is it's too easy.

If old consumers were assumed to be passive, then new consumers are active. If old consumers were predictable and stayed where you told them, then new consumers are migratory, showing a declining loyalty to networks or media. If old consumers were isolated individuals, then new consumers are more socially connected. If the work of media consumers was once silent and invisible, then new consumers are now noisy and public.