Of necessity, we made the discovery that it is easier to turn poets into business journalists than to turn bookkeepers into writers.

I am all for titillating trivialities. I am all for the epic touch. I could almost say that everything in Time, should be either titillating or epic or starkly, supercurtly factual.

I suggest that what we want to do is not to leave to posterity a great institution, but to leave behind a great tradition of journalism ably practiced in our time.

Publishing is a business, but journalism never was and is not essentially a business. Nor is it a profession.

Journalism is the art of collecting varying kinds of information (commonly called news) which a few people possess and of transmitting it to a much larger number of people who are supposed to desire to share it.

There are men who can write poetry, and there are men who can read balance sheets. The men who can read balance sheets cannot write.

Of necessity, we made the discovery that it is easier to turn poets into business journalists than to turn bookkeepers into writers.