After all, it is an ancient and valuable right of the English people to turn their nouns into verbs when they are so minded.

It need hardly be said that shortness is a merit in words.

Those who are addicted to the phrase "to use a vulgarism" expect to achieve the feat of being at once vulgar and superior to vulgarity.

Any one who wishes to become a good writer should endeavour, before he allows himself to be tempted by the more showy qualities, to be direct, simple, brief, vigorous, and lucid.

The obvious is better than obvious avoidance of it.

Prefer the familiar word to the far-fetched. Prefer the concrete word to the abstract. Prefer the single word to the circumlocution. Prefer the short word to the long. Prefer the Saxon word to the Romance.

Be direct, simple, brief, vigorous, and lucid.