Prefer the familiar word to the far-fetched. Prefer the concrete word to the abstract. Prefer the single word to the circumlocution. Prefer the short word to the long. Prefer the Saxon word to the Romance.
Henry Watson FowlerAnyone who finds himself putting down several commas close to one another should reflect that he is making himself disagreeable.
Henry Watson FowlerAny one who wishes to become a good writer should endeavour, before he allows himself to be tempted by the more showy qualities, to be direct, simple, brief, vigorous, and lucid.
Henry Watson FowlerThose who are addicted to the phrase "to use a vulgarism" expect to achieve the feat of being at once vulgar and superior to vulgarity.
Henry Watson Fowler