Those who run to long words are mainly the unskillful and tasteless; they confuse pomposity with dignity, flaccidity with ease, and bulk with force.

The obvious is better than obvious avoidance of it.

Anyone who finds himself putting down several commas close to one another should reflect that he is making himself disagreeable.

Be direct, simple, brief, vigorous, and lucid.

The writer's Queen Victoria is his public, and he would do well to keep a bust of the old Queen on his desk with the legend "We are not amused" hanging from it.

Prefer the familiar word to the far-fetched. Prefer the concrete word to the abstract. Prefer the single word to the circumlocution. Prefer the short word to the long. Prefer the Saxon word to the Romance.

Those who run to long words are mainly the unskillful and tasteless; they confuse pomposity with dignity, flaccidity with ease, and bulk with force.