I always talk about my ambition with music, and it's to sort of seduce people into listening to sounds they wouldn't normally listen to or want to hear.
HerbertOften people try and just consider music as music, in a musical context. People seem to forget that music is not just audio material - it's also the artwork, the packaging it comes in.
HerbertI try to be original in every piece of music I do, and of course I probably fail every time.
HerbertThe more you look into pigs the more you realize quite how everywhere they are. People come in contact with parts of pigs probably between 20 and 50 times a day. And that's before you even eat your dinner. And yet we just have a long string of negative words about them.
HerbertI think this market space, this modern world we're living in, one of its greatest failures is that it can only seem to describe a collective in terms of consumers or clients. It never sees an audience or a community as part of the process. And that's something I'm quite proud of, even if the music is crap.
Herbert