It is generally admitted that the cultural values (humanization) and the existing institutions and policies of society are rarely,if ever, in harmony. This opinion has found expression in the distinction between culture and civilization, according to which "culture" refers to some higher dimension of human autonomy and fulfillment, while "civilization" designates the realm of necessity, of socially necessary work and behavior, where man is not really himself and in his own element but is subject to heteronomy, to external conditions and needs.
Herbert MarcuseIn the realm of culture, the new totalitarianism manifests itself precisely in a harmonizing pluralism, where the most contradictory works and truths peacefully coexist in indifference.
Herbert MarcuseThe criterion for free choice can never be an absolute one, but neither is it entirely relative.
Herbert MarcuseThe unification of opposites which characterizes the commercial and political style is one of the many ways in which discourse and communication make themselves immune against the expression of protest and refusal.
Herbert MarcuseThe so-called consumer society and the politics of corporate capitalism have created a second nature of man which ties him libidinally and aggressively to the commodity form. The need for possessing, consuming, handling and constantly renewing the gadgets, devices, instruments, engines, offered to and imposed upon the people, for using these wares even at the danger of oneโs own destruction, has become a โbiologicalโ need.
Herbert Marcuse