If mass communications blend together harmoniously, and often unnoticeably, art, politics, religion, and philosophy with commercials, they bring these realms of culture to their common denominator -- the commodity form. The music of the soul is also the music of salesmanship. Exchange value, not truth value, counts.

Preaching nonviolence on principle reproduces the existing institutionalized violence.

The web of domination has become the web of Reason itself, and this society is fatally entangled in it.

One can delineate the domain of philosophy however one likes, but in its search for truth, philosophy is always concerned with human existence. Authentic philosophizing refuses to remain at the stage of knowledge […]. Care for human existence and its truth makes philosophy a 'practical science' in the deepest sense, and it also leads philosophy—and this is the crucial point—into the concrete distress of human existence.

Contemporary industrial society is now characterised more than ever by "the need for stupefying work where it is no longer a real necessity."

Under the rule of a repressive whole, liberty can be made into a powerful instrument of domination.

Free election of masters does not abolish the masters or the slaves. Free choice among a wide variety of goods and services does not signify freedom if these goods and services sustain social controls over a life of toil and fear – that is, if they sustain alienation. And the spontaneous reproduction of superimposed needs by the individual does not establish autonomy; it only testifies to the efficacy of the controls.