The means of communication, the irresistible output of the entertainment and information industry carry with them prescribed attitudes and habits, certain intellectual and emotional reactions which bind the consumers to the producers and, through the latter to the whole social system. The products indoctrinate and manipulate; they promote a false consciousness which is immune against its falsehood...Thus emerges a pattern of one-dimensional thought and behavior.

Those who devote their lives to earning a living are incapable of living a human existence.

That which is cannot be true.

This society turns everything it touches into a potential source of progress and exploitation, of drudgery and satisfaction, of freedom and of oppression.

Under the rule of a repressive whole, liberty can be made into a powerful instrument of domination.

In the realm of culture, the new totalitarianism manifests itself precisely in a harmonizing pluralism, where the most contradictory works and truths peacefully coexist in indifference.

At the highest stage of capitalism, the most necessary revolution appears as the most unlikely one.