Most people are afraid of freedom. They are conditioned to be afraid of it.

Not every problem someone has with his girlfriend is necessarily due to the capitalist mode of production.

The existing liberties and the existing gratifications are tied to the requirements of repression: they themselves become instruments of repression.

The unification of opposites which characterizes the commercial and political style is one of the many ways in which discourse and communication make themselves immune against the expression of protest and refusal.

Thought that accepts reality as given is no thought at all.

The means of communication, the irresistible output of the entertainment and information industry carry with them prescribed attitudes and habits, certain intellectual and emotional reactions which bind the consumers to the producers and, through the latter to the whole social system. The products indoctrinate and manipulate; they promote a false consciousness which is immune against its falsehood...Thus emerges a pattern of one-dimensional thought and behavior.

Obscenity is a moral concept in the verbal arsenal of the establishment, which abuses the term by applying it, not to expressions of its own morality but to those of another.