The so-called consumer society and the politics of corporate capitalism have created a second nature of man which ties him libidinally and aggressively to the commodity form. The need for possessing, consuming, handling and constantly renewing the gadgets, devices, instruments, engines, offered to and imposed upon the people, for using these wares even at the danger of oneโs own destruction, has become a โbiologicalโ need.
Herbert MarcuseGlorification of the 'natural' is part of the ideology which protects an unnatural society in its struggle against liberation.
Herbert MarcuseThe existing liberties and the existing gratifications are tied to the requirements of repression: they themselves become instruments of repression.
Herbert Marcuse