Engineers are not the only professional designers. Everyone designs who devises courses of action aimed at changing existing situations into preferred ones. The intellectual activity that produces material artefacts is no different fundamentally from the one that prescribes remedies for a sick patient or the one that devises a new sales plan for a company or a social welfare policy for a state.
Herbert SimonHuman beings, viewed as behaving systems, are quite simple. The apparent complexity of our behavior over time is largely a reflection of the complexity of the environment in which we find ourselves.
Herbert SimonThe engineer, and more generally the designer, is concerned with how things ought to be - how they ought to be in order to attain goals, and to function.
Herbert SimonLearning is any change in a system that produces a more or less permanent change in its capacity for adapting to its environment.
Herbert SimonEveryone designs who devises courses of action aimed at changing existing situations into preferred ones.
Herbert Simon