Think of the design process as involving first the generation of alternatives and then the testing of these alternatives against a whole array of requirements and restraints.
Herbert SimonSolving a problem simply means representing it so as to make the solution transparent.
Herbert SimonMany individuals and organization units contribute to every large decision, and the very problem of centralization and decentralization is a problem of arranging the complex system into an effective scheme.
Herbert SimonThe simplest scheme of evolution is one that depends on two processes; a generator and a test. The task of the generator is to produce variety, new forms that have not existed previously, whereas the task of the test is to cull out the newly generated forms so that only those that are well fitted to the environment will survive.
Herbert Simon