The engineer, and more generally the designer, is concerned with how things ought to be - how they ought to be in order to attain goals, and to function.
Herbert SimonA complex decision is like a great river, drawing from its many tributaries the innumerable premises of which it is constituted.
Herbert SimonThe intelligent altruists, though less altruistic than unintelligent altruists, will be fitter than both unintelligent altruists and selfish individuals.
Herbert Simon