Maybe Japan itself is a little similar in that a lot of young people seem to have a little knowledge but not too much depth. I guess my perception of the art specialists in America or in Europe is that the art people are kind of mainly just the art people and that community is self-contained. But in Japan, it mixes with fashion and other things. I'm sure that many authentic art dealers or insiders didn't like the way that we presented our show in this very pop-y, accessible manner - just showing parts of our collections and selling prints and collaborative products.
Hiroshi FujiwaraThe biggest reason was that when I started deejaying, I'd said that the other DJs in Japan were like salaried employees who I really didn't want to emulate because they didn't even know the titles of the songs they were playing - just that they were playing a hot track or whatever - which I didn't appreciate at all. I realized that I had become just like the kind of DJ that I used to hate, with no knowledge, so I decided that I needed to be honest with myself and quit.
Hiroshi FujiwaraI still feel like I'm really into fashion. I even think sneakers are a fashion item as well. I'm still into sneakers and clothes. Even though I don't wear or buy those things, I find that I'm still like looking for them. I can't wear it, but I still think it's interesting when I see it.
Hiroshi FujiwaraI actually came from the fashion side, so maybe I knew more about fashion - and music like hip-hop because I was a DJ - so it was really successful when we mixed it all up together.
Hiroshi FujiwaraWhen I was doing Goodenough, I'd hired a few people to work in my office, but then, toward the end of the '90s, I decided that this is not what I should be doing. I didn't want to make a big company and have to hire lots of people. I felt like I was better as an independent or as a solo operator. So I made the decision to finish everything and work alone just with an assistant or two. Although maybe there isn't the potential that there is in having a bigger company, it's good for me.
Hiroshi FujiwaraLondon has become really boring. I mean, years ago, London was really happening - there was swinging London and then punk. It was really different from other cities, and so I'd always wanted to go there and see what was actually going on. After that, hip-hop was the next thing happening, so to get the records or the proper clothing, you really had to actually go to New York. But now you don't really need to go.
Hiroshi Fujiwara