I think recognition outside of Japan is amazing. I don't feel like that kind of thing would ever happen to me, as I'm not like those kinds of designers - I don't want to express myself in such a categorized way. I kind of want to be in the middle of the majority and the minority. I don't really want people to know what I am.
Hiroshi FujiwaraI think we're at the end of all the revivals. People would forget about punk for a while, and then a magazine would do a special issue on the 10th anniversary of punk, for example, and bring it back. But now you can find collectors or friends with the same interest through the Internet at any time, so nothing is ever really gone. Everything is always there.
Hiroshi FujiwaraI actually came from the fashion side, so maybe I knew more about fashion - and music like hip-hop because I was a DJ - so it was really successful when we mixed it all up together.
Hiroshi FujiwaraWhen I was 18 years old, I came to Tokyo from my hometown, Ise, in the countryside. I'd always been really inspired by fashion and music, especially when punk came out in '76 or '77.
Hiroshi FujiwaraMaybe something new is even being done by people who see our generation as an enemy. That can create energy as well.
Hiroshi FujiwaraWhen I was doing Goodenough, I'd hired a few people to work in my office, but then, toward the end of the '90s, I decided that this is not what I should be doing. I didn't want to make a big company and have to hire lots of people. I felt like I was better as an independent or as a solo operator. So I made the decision to finish everything and work alone just with an assistant or two. Although maybe there isn't the potential that there is in having a bigger company, it's good for me.
Hiroshi Fujiwara