I do all of marketing and promotion - it's the most exhaustive and rewarding part of the process and I wouldn't trade it for anything. The artist should be the person representing their brand because theyre the best person to do so.
Hoodie AllenPeople don't realize that there's no label and everything is self-financed and we make do and do our own thing. I was just happy to do my first video, I thought it was a fun experience.
Hoodie AllenI try not to listen to a lot of music when I'm starting the recording process, because it can be so subtly influential.
Hoodie AllenI think the craziest thing I've seen is probably a fan sleeping overnight for two nights before a show, which was probably a bit excessive - they still probably could have been first either way! But I guess it turned into a really exciting, sort of, camping-out trip for them so it was cool.
Hoodie Allen