By the time you get a job, you know how to behave in a meeting or how to write a simple memo.

The audience is a big part of the show.

Pay attention to what you're paying attention to.

You can't assume any place you go is private because the means of surveillance are becoming so affordable and so invisible.

Advertising in the past has been predicated on a mass market and a captive audience.

Young voters are crucial. The trend over recent years has been for them to drift away. So anything that gets young voters interested in the electoral process not only has an immediate effect, but has an effect for years and years.

Communication media enabled collective action on new scales, at new rates, among new groups of people, multiplied the power available to civilizations and enabled new forms of social interaction. The alphabet enabled empire and monotheism, the printing press enabled science and revolution, the telephone enabled bureaucracy and globalization, the internet enabled virtual communities and electronic markets, the mobile telephone enabled smart mobs and tribes of info-nomads.