One thing we didn't know in 1996 is that it's very, very difficult, if not impossible, to sustain a culture with online advertising.
Howard RheingoldAdvertising in the past has been predicated on a mass market and a captive audience.
Howard RheingoldThe great power of the Internet is it allows people who don't know each other... to connect with people with shared interests. The shared interests might be that 'I have a kid with leukemia.' Or, 'I'm a Nazi.' It gives marginalized people more power.
Howard RheingoldThe industrial revolution took the father out of the home and put the kids in school. And then everyone had their own little scene.
Howard Rheingold