Advertising in the past has been predicated on a mass market and a captive audience.
Howard RheingoldTechnology no longer consists just of hardware or software or even services, but of communities. Increasingly, community is a part of technology, a driver of technology, and an emergent effect of technology.
Howard RheingoldYou know back when there were light shows, there was this thing for people to sync into together. And the more people got synced into it, the more sync started happening. I guess it's just the size of the venue, and traveling around and so forth that it doesn't happen anymore. I don't know why.
Howard RheingoldIt's more important to me to get an e-mail that says, 'I saw your page and it changed my life,' than how many hits the page got.
Howard Rheingold