Technology no longer consists just of hardware or software or even services, but of communities. Increasingly, community is a part of technology, a driver of technology, and an emergent effect of technology.

Any disease support community is a place of deep bonds and empathy, and there are thousands if not tens of thousands of them.

Its not a global village, but we're in a highly interconnected globe.

Communication media enabled collective action on new scales, at new rates, among new groups of people, multiplied the power available to civilizations and enabled new forms of social interaction. The alphabet enabled empire and monotheism, the printing press enabled science and revolution, the telephone enabled bureaucracy and globalization, the internet enabled virtual communities and electronic markets, the mobile telephone enabled smart mobs and tribes of info-nomads.

Advertising in the past has been predicated on a mass market and a captive audience.

Technology no longer consists just of hardware or software or even services, but of communities. Increasingly, community is a part of technology, a driver of technology, and an emergent effect of technology.

The mediated world has approached us from a lot of different directions and we have freely chosen our automobiles and our skyscrapers and our televisions and our telephones and our computers because they have given us power and freedom. Now we are beginning to notice there's a price to pay for them. It's all interconnected, the good stuff and the bad stuff comes together.