When color TV arrived, it just sat there and you saw color. I've been to retail stores where there were no 3-D glasses at all and the 3-D images were all blurred. People were coming in and saying, "I don't want to buy that." There's a lot of marketing connected to introducing technologies and especially introducing new experiences.
Howard StringerYou will see a 3-D movie in a movie theater for the shared experience of it - or for a date, and so on. You don't all sit at home getting your entertainment in a vacuum.
Howard StringerI get really frustrated during a crisis when I go through all the cable channels and find - very often with the exception of CNN - that I'm not watching news at all. You think, 'Well, God... there are talk shows, talk shows, talk shows and everyone is an expert!
Howard StringerSometimes Hollywood is a small town on the West Coast of America at the furthest point from everywhere else, and that can make it a little provincial and insular.
Howard StringerFor Sony, owning a studio is a gamble and probably a pretty good one, now that in the broadband era having content is a great advantage when you sell devices that in a ubiquitous world of distribution can actually show programs, movies, content directly to the consumer. So that you actually create, in a digital world, real synergy.
Howard Stringer