You will see a 3-D movie in a movie theater for the shared experience of it - or for a date, and so on. You don't all sit at home getting your entertainment in a vacuum.
Howard StringerThe hardest thing about being at Sony was not the travel; it was being divorced from the public and private life I had in New York. Travelling as much as I did, while I didn't lose connection with my friends, I lost a sense of belonging.
Howard StringerIn the digital world, he who hesitates is abandoned. So you have to generate 3-D excitement with as many devices as you can find.
Howard StringerWhen color TV arrived, it just sat there and you saw color. I've been to retail stores where there were no 3-D glasses at all and the 3-D images were all blurred. People were coming in and saying, "I don't want to buy that." There's a lot of marketing connected to introducing technologies and especially introducing new experiences.
Howard Stringer