In the digital world, he who hesitates is abandoned. So you have to generate 3-D excitement with as many devices as you can find.
Howard StringerWhen color TV arrived, it just sat there and you saw color. I've been to retail stores where there were no 3-D glasses at all and the 3-D images were all blurred. People were coming in and saying, "I don't want to buy that." There's a lot of marketing connected to introducing technologies and especially introducing new experiences.
Howard StringerI left the golden age of documentaries to go into the golden days of the 'CBS Evening News.' You could see that the audiences were eroding.
Howard Stringer