In the digital world, he who hesitates is abandoned. So you have to generate 3-D excitement with as many devices as you can find.

Sometimes Hollywood is a small town on the West Coast of America at the furthest point from everywhere else, and that can make it a little provincial and insular.

You will see a 3-D movie in a movie theater for the shared experience of it - or for a date, and so on. You don't all sit at home getting your entertainment in a vacuum.

Video games lend themselves completely to 3-D.

Frankly, I was surprised at how generous the Japanese press has been to the idea of a foreigner running Sony.

When color TV arrived, it just sat there and you saw color. I've been to retail stores where there were no 3-D glasses at all and the 3-D images were all blurred. People were coming in and saying, "I don't want to buy that." There's a lot of marketing connected to introducing technologies and especially introducing new experiences.

I get really frustrated during a crisis when I go through all the cable channels and find - very often with the exception of CNN - that I'm not watching news at all. You think, 'Well, God... there are talk shows, talk shows, talk shows and everyone is an expert!