I think that the major message of my life and what I hope to be remembered for is someone who managed to change the social sexual values of his time absolutely.
Hugh HefnerRetirement is unthinkable to me. The future is bright and very exciting and I'm looking forward to playing a part in it.
Hugh HefnerI feel saddened when people who have major friendships or marriages wind up on the outs. Because I think you lose a little piece of yourself.
Hugh HefnerIf it was wrong to persecute heterosexuals in a homosexual society, then the reverse was wrong, too.
Hugh HefnerWith the end of communism and the opening of Third World markets, the potential for Playboy is huge. It has been said that the two most famous trademarks in the world are Coca-Cola and the Playboy bunny rabbit. There is certainly no one else in our area that represents the American dream in this particular kind of way. That rabbit means economic freedom, personal freedom and political freedom. That potential is unlimited.
Hugh Hefner