The TV business is uglier than most things. It is normally perceived as some kind of cruel and shallow money trench through the heart of the journalism industry, a long plastic hallway where thieves and pimps run free and good men die like dogs, for no good reason.

Ah, lives there a man with soul so dead, who never to himself hath said As he hunched and rolled in his comfortable bed: To hell with the rent . . . I'll drink instead!

"Perceive" is the word that became in the '72 campaign what "charisma" was for the 1960, '64 and even the '68 campaigns. "Perceive" is the new key word. When you say perceive you imply the difference between what the candidate is and the way the public or the voters see him.

It might be a little rough on some people for a while, but I think it's the only way to deal with drugs. Look at Prohibition: all it did was make a lot of criminals rich. Should be legalized for a matter of sanity.

A man who has blown all his options can't afford the luxury of changing his ways. He has to capitalize on whatever he has left, and he can't afford to admit - no matter how often he's reminded of it - that every day of his life takes him farther and farther down a blind alley.

No sympathy for the devil; keep that in mind. Buy the ticket, take the ride...and if it occasionally gets a little heavier than what you had in mind, well...maybe chalk it off to forced conscious expansion: Tune in, freak out, get beaten.

and he would probably not agree with my conviction that a sense of humor is the main measure of sanity. But who can say for sure? Humor is a very private thing.