It's not even so much about publicity, it's more just letting people know that things are available, because books aren't a flash in the pan thing. It's more like: "It took 20 years for this book to be done and now it'll be on a shelf for 20 years until the right person finds it."
Ian ChristeIt's important to over-deliver on the quality of the books as far as depth and content. It's not worth it to cut out 50 pages just because it would be a little bit cheaper.
Ian ChristeThe youngest metal kids are less impressed by tradition, so you get metal that encompasses everything. It's not a defining kind of lifestyle and look.
Ian ChristeI've already worked on at least a dozen dream books. I'm definitely not starving for something, like, "Agh, if only!" It's the opposite.
Ian Christe