If you really want to make a difference for the customer, so what you have got to do is to make sure the products that you're bringing down in price are ones that they are buying every day.
Ian McLeodQuite often I play roles that require quite a degree of emotional exposure, and they can be very difficult to do.
Ian McLeodHaving a situation where you have got in conflict with your suppliers all the time is not a great place to be.
Ian McLeod