I think writers have to be proactive: they've got to use new technology and social media. Yes, it's hard to get noticed by traditional publishers, but there's a great deal of opportunity out there if you've got the right story.
Ian RankinWitches never existed, except in peopleโs minds. All there was in the olden days was women and some men who believed in herbal cures and in folklore and in the wish to fly. Witches? Weโre all witches in one way or another. Witches was the invention of mankind, son. Weโre all witches beneath the skin.
Ian RankinI'm often asked how I write books, but I don't think my approach is suitable for everyone. If I walked into a creative writing class, all I could say to them was 'I tend to make it up as I go along.' I'm not sure that's brilliant advice.
Ian Rankin