Invoking the letters of God's Name without presence of mind is invocation of the tongue; invoking with presence of mind is invocation of the heart; and invoking with an absence of self-awareness because of absorption in the Invoked is the invocation of the Self - this is the hidden invocation!
Ibn Ata AllahThe realization of 'La ilaha illa Allah' is one of the states of the heart that can be neither expressed by the tongue nor thought out by the mind.
Ibn Ata AllahInvoking brings the heart closer to the hereafter and keeps the world away from the heart, even though the world is around it. Invoking warns the heedless heart to abandon its pleasures and deceptions.
Ibn Ata AllahIf He opens a door for you, thereby making Himself known, pay no heed if your do not measure up to this. For, in truth, He has not opened if for you but out of a desire to make Himself known to you. Do you not know that He is the one who presented the knowledge of Himself to you, whereas you are the one who presented Him with deeds? What a difference between what He brings to you and what you present to Him!
Ibn Ata Allah