As far as producing, once we started shooting, I soon realized where the critical decisions about the movies were really being made, and it wasn't on the set. They were being made in the production meetings. That's where producing a movie happens. And that's where I wanted to be. I didn't just want to be a piece, a pawn being played. I wanted to take part in the creative process, and that's how I sort of got introduced to the idea.
Ice CubeWe used to have MTV and all these ways we can show our videos, and it was these rap shows, and it was everything. And then it became not cool to be conscious; it became cool to just hang out. Escapism rap became the norm. And, when I say "escapism rap", I mean getting high, get your cars, get your money, get your jewelry, go to the club, have your women, and it just became all about escaping your reality and not making your reality better on a real tip; not just on the have fun tip.
Ice Cube