My thing is: stay creative. And just because somebody starts to pay you, that don't mean all your creativity goes to that, and you don't save none for yourself to be able to do other, bigger and better things and still follow your dreams even if you start off inside of a box.
Ice CubeI think you have to find how the machine can work for you. That's what I mean by "attaching yourself to the machine," 'cause the machine is going to be there, and you can rage against the machine, which is cool, but there's ways that you can benefit off the machine if you're savvy enough and you're sharp enough, smart enough. We all got to live and eat.
Ice CubeI think when somebody goes to the movies and they spend their money and they take the girl out, the family, they want to have a good time. You don't always want to be hit over the head with history or how bad society is.
Ice CubeWe used to have MTV and all these ways we can show our videos, and it was these rap shows, and it was everything. And then it became not cool to be conscious; it became cool to just hang out. Escapism rap became the norm. And, when I say "escapism rap", I mean getting high, get your cars, get your money, get your jewelry, go to the club, have your women, and it just became all about escaping your reality and not making your reality better on a real tip; not just on the have fun tip.
Ice CubeYou can measure films on box office success, or people lovin' the movie whenever they see it. That's what I measure my movies on. How much people love these movies after they get a chance to see them, no matter how they get a chance to see them.
Ice CubeI think hip-hop has changed. When I first came out, hip-hop was more of a kind of way to learn about new places, new things. What are kids doing on the East coast, what are kids doing here. Then it left that and is like a party mode. I think it's going back to people wanting to get messages and wanting to learn things from the music.
Ice Cube