We used to have MTV and all these ways we can show our videos, and it was these rap shows, and it was everything. And then it became not cool to be conscious; it became cool to just hang out. Escapism rap became the norm. And, when I say "escapism rap", I mean getting high, get your cars, get your money, get your jewelry, go to the club, have your women, and it just became all about escaping your reality and not making your reality better on a real tip; not just on the have fun tip.
Ice CubeI've always gotten good grades, you know, with my teachers and my English teachers, 'cause I was able to - they'd say, "What did you do for the summer?" I'm able to explain it to them in a written form. And my teachers always patted me on the back for that, being able to take what's in my mind and put it on paper.
Ice CubeThey thought we were just basically keeping ourselves underground on purpose. And it was just strange for people to approach music that way. And for rap, trying to get recognition, and be seen as a regular form of music like anything else. I mean, the Soul, R&B, Rock 'N Roll, they would dis the hell out of rap when it first came out.
Ice CubeYou become a writer on a television show, and you see yourself doing bigger and better things, you don't wait till they tell you, "Here's the way to do bigger and better things," you start writing. You start writing that material that you might be doing off to the side. Nobody's going to be paying you for that, but it could turn into something big.
Ice Cube