We used to have MTV and all these ways we can show our videos, and it was these rap shows, and it was everything. And then it became not cool to be conscious; it became cool to just hang out. Escapism rap became the norm. And, when I say "escapism rap", I mean getting high, get your cars, get your money, get your jewelry, go to the club, have your women, and it just became all about escaping your reality and not making your reality better on a real tip; not just on the have fun tip.
Ice CubeAnybody that really knew Tupac will tell you the same thing. That he was just a dude that was full of life, full of energy.
Ice CubeSuccess really comes down to the product, not to me, my personality, or what club I'm seen going into or coming out of. None of that matters. What's important is whether or not people feel like they wasted their time or money when they pay for a movie or a CD.
Ice CubeWith film, I have to be a team player; it's a whole different thing. I can't just be a one-man show. I have to learn how to use people to the best of their ability and motivate them to be as passionate about the project as I am.
Ice Cube