Market growth alone doesn't give you enough tailwind. You have to create your own. The way to do that is by designing products for consumers that wow them.
Indra NooyiI asked my parents for permission to study in America and they were so sure that I wouldn't get in and get a scholarship that they encouraged me to try. So I applied to Yale and got an excellent scholarship. I then worked for the Boston Consulting Group for six and half years.
Indra Nooyi