The reason for our success is no secret. It comes down to one single principle that transcends time and geography, religion and culture. It’s the Golden Rule – the simple idea that if you treat people well, the way you would like to be treated, they will do the same.

Whatever you do, don't ever use a crutch, and don't ever think of having an excuse for not having said, 'Yeah, I did my best.'

The simple idea that if you treat people well, the way you would like to be treated, they will do the same.

Luxury, by definition, means something that appears to be the best of whatever it represents. It's a word that raises people's expectations, whether talking about clothing for women or locations for people to live You pay for recognition, but probably the most important thing it represents is delivery on the promise of the brand's name.

People derive the most satisfaction from doing the best they can.

The reason for our success is no secret. It comes down to one single principle that transcends time and geography, religion and culture. It’s the Golden Rule – the simple idea that if you treat people well, the way you would like to be treated, they will do the same.

Long-term success is never achieved on our own. The phrase 'a self-made man' is a myth all along the way we need support.