You don't do things for shock value anymore, because that's not even the language of today. At least, that's not what interests me. If I do it, it's because I want to see things in another way, not necessarily because I want to shock anybody.
Italo ZucchelliOf course, we always get references from the past, but that doesn't mean that the clothes have to look like the past. We need to look forward, which is why I'm fascinated by new materials, technologies, techniques, and unusual ways to use colors or textures. It's very applicable to Calvin Klein because Calvin Klein has always been about modern-ness.
Italo ZucchelliIn the office, I actually act quite demented the whole day. Like Monty Python. That's my favorite kind of humor. My assistants sometimes ask me to leave.
Italo ZucchelliLiving in America has made me more practical. And, at the same time, exactly the opposite, because I'm very open to different ways of being and seeing that are completely not practical.
Italo ZucchelliThe most inspiring thing for me about Calvin Klein was how subversive the advertising's message was. That's what drove me in my creative process and also in my creating now. The new advertising campaign is Calvin Klein the way I see it today. It's also bringing back the kind of subversive element that I always saw in Calvin Klein's campaigns.
Italo ZucchelliI have to admit, I am aware of my Latin roots now. In the past, people couldn't place me. They thought that I was Danish or English or French. They never got that I am Italian. I'm not typical, maybe because my visual education was very mixed. There was a lot of London in my aesthetic: The Face, i-D, British music, and a lot of British fashion . . . But I really enjoy this contrast. I can go from Lady Gaga to Brian Eno in a split second.
Italo Zucchelli