I make money because I have to pay for everything apart from my school fees. My mother even makes me pay my own telephone bill.

Fashion is meant to be fun.

My mom grew up in the Soviet Bloc, and she was a Tiger Mom. We didn't get away with much.

n terms of the logistics of that from a title perspective, we have not talked about that nor do we typically care very much. We're not large on bureaucracy. My brothers and I said to each other when we started in this business that as a collective we can do far more than any one of us can do individually. And that's really what guides our relationship - this sense of camaraderie. And it is a family business, and we work together collaboratively as a family.

Traditionally women have been more reticent to acknowledge their ambition and to say it with pride. So I like having people who work for us who are ambitious, engaged, respectful. Mis-hiring is a huge mistake. It's a tremendous opportunity cost throwing the position to the wrong person.

Having children has made me incredibly efficient. It's hard to leave them in the mornings, but I'm extremely productive during the day, knowing I want to be fully focused on them when I get home.

All great hotels should have stellar personalized service, a unique design that gives guests a sense of place, an excellent on-site restaurant, and other fantastic amenities. Obviously location is a key factor as well.