We were asked to believe that the variety and the novelty of even the crude films of the early days would provide a means of entertainment which would cut out the stage.
Ivor NovelloThe cinema is an institution nowadays, with its roots sunk deep in the hearts of the millions of people who find enjoyment and entertainment in going to the pictures.
Ivor NovelloThere is an atmosphere about the picture theatre that speaks of entertainment and relaxation. The charming surroundings, good music, and the fact that each visitor is determined to enjoy a few hours of holiday all exert an influence on the mind.
Ivor Novello