The cinema is an institution nowadays, with its roots sunk deep in the hearts of the millions of people who find enjoyment and entertainment in going to the pictures.
Ivor NovelloWe were asked to believe that the variety and the novelty of even the crude films of the early days would provide a means of entertainment which would cut out the stage.
Ivor NovelloActors who are lovers in real life are often incapable if playing the part of lovers to an audience. It is equally true that sympathy between actors who are not lovers may create a temporary emotion that is perfectly sincere.
Ivor NovelloThe inconvenience, the glaring lights, the long hours of waiting, and the repetition of every scene are all calculated to defeat anything more than a real mastery of love technique.
Ivor NovelloA couple of seats at a good picture house cost comparatively little but give a generous return in the shape of freshened minds and freedom from the worries that even the best regulated homes cannot always avoid.
Ivor NovelloBehind the footlights there is always the applause, which stimulates the actors. On the screen it is a different matter.
Ivor NovelloThere is an atmosphere about the picture theatre that speaks of entertainment and relaxation. The charming surroundings, good music, and the fact that each visitor is determined to enjoy a few hours of holiday all exert an influence on the mind.
Ivor NovelloA visit to a cinema is a little outing in itself. It breaks the monotony of an afternoon or evening; it gives a change from the surroundings of home, however pleasant.
Ivor NovelloThe public must suffer untold pangs from the stiffness, the deliberate stifling of emotion, on the part of many British actors.
Ivor NovelloWhen the cinematograph first made its appearance, we were told that the days of the ordinary theatre were numbered.
Ivor NovelloThe average person is gregarious; there is something in the spirit of the crowd that adds to the enjoyment of entertainment.
Ivor Novello