You go to any town, any city, any state in America and there's always a McDonald's. In a lot of places around the world, it's almost the same thing. And Nikki Giovanni was like, "Damn, where are we keeping all these cows?" And it made me think to myself, like, "Damn, where are we keeping all these cows?!" It makes me think that the beef we're eating isn't even close to being real. There can't even be enough cows in the whole world just to sustain the appetites of just Americans! I'll always remember that.
J. ColeI now possess the tools as a producer and a songwriter to really just go out and make smashes all day long. I could make an album full of smash records that got pop appeal. But my heart is in hip-hop. My heart is in telling stories. And it's like therapy for me.
J. ColeIt's no coincidence that all the greatest rappers - whoever you put in your top five - I guarantee you they a great storyteller.
J. ColeWhen you're headlining, people are paying to come see you specifically. It's a different kind of pressure, because you've got to deliver. You've got to give these people what they paid for. It's a different mind state, a different type of mentality, but it's honestly a pretty good problem to have, you know?
J. Cole