I do put a lot of God in my music, but not because I'm super religious. There are a lot of demons in my music, too. I acknowledge both.
J. ColeI don't wanna forget the fact that I wanna be one of the best rappers. I feel like some of the best rappers ever - 2Pac, namely, one of them - could take sub-par beats or average beats and turn them into incredible songs.
J. ColeWhen you're a producer on top of that, just havin' a beat that's hot is not enough. Now you know your sound, 'cause you've been workin' on your sound for so long, and now you're extra picky. You might do a beat that's ill, that the average rapper would pay big money to get on, but you don't wanna do it because you're like, "Ehhh... it's not what I'm looking for, it's not what I'm goin' for." So you're extra picky.
J. ColeI was inspired by, when I was in college, seeing some incredible speakers come to my school: Michael Eric Dyson, Spike Lee, Nikki Giovanni, and other poets and writers. I always loved that experience: going and sitting in an auditorium and listening to their opinions.
J. Cole