I worked in ad sales. I would call up local businesses and try to get them to buy ads in the paper. The whole time, I felt like I was just scamming people.
J. ColeHow big can you be if just the underground niggas know you? You can't buy your mom a house when you just an underground celebrity.
J. ColeWhen I first started rapping, when I switched my style to more like a punch line style - this is when I'm like 13 years old - and I switched it to this real wordy - I was trying to rap like Canibus and like Eminem. It was real lyrical, real wordy and punch lines and, when I would come up with these punch lines and spit 'em in these cyphers, the minute the cyphers would be like, "Ohhh" and everybody would break away, it was a new feeling for me. It was like, "Oh, yo, you see what I just did?" I was addicted to that feeling, and I still love that feeling.
J. ColeI begged my mom for a beat machine, she spent a crazy amount of money - so there were no more Christmases, no more basketball camps, no more birthday gifts. I always knew that's what I wanted to do.
J. ColeYou go to any town, any city, any state in America and there's always a McDonald's. In a lot of places around the world, it's almost the same thing. And Nikki Giovanni was like, "Damn, where are we keeping all these cows?" And it made me think to myself, like, "Damn, where are we keeping all these cows?!" It makes me think that the beef we're eating isn't even close to being real. There can't even be enough cows in the whole world just to sustain the appetites of just Americans! I'll always remember that.
J. Cole