I pay attention to lyrics and I know what rap fans care about. I try to write for the average listener and I'm conscious of the mainstream without selling out.

Far from the richest rapper, but my biggest personal achievement thus far in my life has been retiring my mom early from her job at the Post Office. It's a tiny payback for the sacrifices she made that allowed me to chase a far-fetched dream of becoming a successful artist. I'm forever grateful.

Usually I start with a beat, I start making a beat, and my producer side is making the beat. And on a good day, my rapper side will jump in and start the writing process - maybe come up with a hook or start a verse. Sometimes it just happens like that. A song like 'Lights Please' happens like that.

When composing music, I just start spilling things out and then wait until they take form, you know what I mean, until I see like a common thread or something.

The thing about being an artist today is you get to develop right in front of people's eyes before you even put out an album.

When I was in college my girl got me a job at the doctor's office she was working at. I was a file clerk. No disrespect but I don't think a man can do that job. It takes so much meticulous and precise file-keeping.

I now possess the tools as a producer and a songwriter to really just go out and make smashes all day long. I could make an album full of smash records that got pop appeal. But my heart is in hip-hop. My heart is in telling stories. And it's like therapy for me.