One thing you should know about me is I never play to lose, Always aim high and rarely obey the rules.
J. ColeEither you play the game or let the game play you and be that broke sucka talkin bout I stayed true
J. ColeI'm not a conscious rapper, all those things we talk about, the struggle, the pain, the outlook to the future, keep your head up. I try to put all those positive things into a regular human character, which is myself.
J. ColeWhen you're a producer on top of that, just havin' a beat that's hot is not enough. Now you know your sound, 'cause you've been workin' on your sound for so long, and now you're extra picky. You might do a beat that's ill, that the average rapper would pay big money to get on, but you don't wanna do it because you're like, "Ehhh... it's not what I'm looking for, it's not what I'm goin' for." So you're extra picky.
J. Cole