I pay attention to lyrics and I know what rap fans care about. I try to write for the average listener and I'm conscious of the mainstream without selling out.
J. ColeI'm not a conscious rapper, all those things we talk about, the struggle, the pain, the outlook to the future, keep your head up. I try to put all those positive things into a regular human character, which is myself.
J. ColeI truly believe that I make my path and I set my course, and where I land, at the end of the day, or the end of my career, [is] because of me. Of course, you get help along the way, and cosigns and management and opportunities and things like that but overall, the ball is in your court basically.
J. Cole