When you're a producer on top of that, just havin' a beat that's hot is not enough. Now you know your sound, 'cause you've been workin' on your sound for so long, and now you're extra picky. You might do a beat that's ill, that the average rapper would pay big money to get on, but you don't wanna do it because you're like, "Ehhh... it's not what I'm looking for, it's not what I'm goin' for." So you're extra picky.
J. ColeIf I'm a character, it's a biographical movie. My character is as close to me as possible. As close to being myself as possible. So my character, J. Cole, is very close to Jermaine Cole.
J. ColeI wish I studied more religions, I wish I read the Bible, the Quran. I think as I get older, I will start to really dive into religions, just because I feel like there's truths in all of those books. Clearly. I'm saying there's truths in all of them.
J. ColeA lot of my music is just self-observation. Like telling you, "Oh man. What did I just do? How much did I just pay for this chain? Why did I do that? Wait a minute." Let me talk about that. Or like, the temptation. Let me talk about that. Let me observe myself.
J. ColeThere was the time I bought three cars in the span of three or four weeks. It was crazy; it wasn't greedy. It was mine, my girl's, my mom's. I got Benzes for my ladies. But I felt crazy. You have to understand I come from a world where we're very modest. But that's not greedy. That's nice, right?
J. Cole