I pay attention to lyrics and I know what rap fans care about. I try to write for the average listener and I'm conscious of the mainstream without selling out.
J. ColeI think all you can really do is use the tour to kinda fill up with experiences and thoughts, and then, when you get back to the studio, or in some type of creative environment, that's when you release everything that you've encountered on tour.
J. ColeI didn't even have to be a big fan of someone to enjoy hearing them speak. I remember when Nikki Giovanni came - I wasn't really familiar with her. But she said some things I'll never forget. Like, okay, for example, she was talking about the amount of beef that's in the world. There are so many McDonald's, Burger Kings, Wendy's.
J. ColeWhen I first started rapping, when I switched my style to more like a punch line style - this is when I'm like 13 years old - and I switched it to this real wordy - I was trying to rap like Canibus and like Eminem. It was real lyrical, real wordy and punch lines and, when I would come up with these punch lines and spit 'em in these cyphers, the minute the cyphers would be like, "Ohhh" and everybody would break away, it was a new feeling for me. It was like, "Oh, yo, you see what I just did?" I was addicted to that feeling, and I still love that feeling.
J. Cole